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Our Team
We are a team of passionate individuals dedicated to curating unforgettable experiences. Our expertise lies in event curation, production and management, ensuring seamless execution and memorable moments.
VIPUL VALVEKAR
Vipul brings over fifteen years of experience in event production and operations, with a background in managing everything from brand activations to large-scale live events. After working in senior roles at Cranberry Brand Holdings, he founded Potatohead Productions, through which he continues to support agencies and brands with technical planning and on-ground execution.
He’s worked on projects for brands like Red Bull, Levi’s, Wrangler. Vipul also contributes as technical head on several festivals, focusing on building seamless and well-structured show environments.
He enjoys being behind the scenes—quietly making sure everything runs the way it should.
Founder, Potatohead Productions | Production & Technical Lead
PRATIK SHAH
Co – Founder,Potatohead Productions| Operations Head
With over 16 years of experience in the music festival, live experiences, and IP industry, Pratik brings an unparalleled depth of knowledge and leadership to the team. His journey is rooted in a love for crafting unforgettable events, and he has a proven track record of successfully managing large-scale productions from concept to execution.​ As Co-Founder and Operations Head, Pratik excels in orchestrating the intricate logistics that make large events and festivals run smoothly. His expertise spans budget management, vendor and partner relations, and ensuring compliance with all local regulations — guaranteeing that every detail is flawlessly executed.
A dynamic problem-solver, Pratik thrives under pressure and is highly skilled at managing the real-time complexities of live event operations.
HARIHARAN IYER
Head of Project Management , Potatohead Productions
Hariharan Iyer is an accomplished Project Management Head with over 7 years of experience in operations, production, and strategic execution within the gaming, esports, and live experience industries. Known for his meticulous planning and dynamic leadership, Hariharan brings a results-driven approach to every project, ensuring seamless delivery from concept to completion.
Before joining Potatohead Productions, Hariharan led operations and business development at Jet SkyesportsGaming, spearheading major esports tournaments and building ecosystems for both endemic and non-endemic brands. His career also includes impactful work at OML Entertainment, where he executed high-profile gaming and lifestyle campaigns for brands like Facebook Gaming, Bacardi, and Levi’s, delivering millions of impressions and enhancing brand visibility across India and Southeast Asia.
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Hariharan’s strengths lie in his deep industry knowledge, cross-functional team leadership, and an eye for innovative, audience-driven strategies..