We had the electrifying opportunity to partner with Red Bull India to produce the iconic Red Bull BC One India Cyphers and National Finale – the country’s most prestigious stage for breaking.

From city-to-city battles to the high-octane finale, Potatohead Productions handled end-to-end event execution across multiple locations, bringing together the nation’s top B-Boys and B-Girls. Our scope spanned everything from venue management, staging, and artist coordination to technical production, branding integration, and audience engagement.

The grand finale was a true spectacle — a culmination of energy, raw talent, and culture, amplified by immersive production design, thumping beats, and unforgettable moments on the floor. We also supported content capture, delivering high-impact visual assets for both live and post-event use.

At its core, this project was about creating a platform that felt authentic to the community and culture of breaking, while staying true to the global Red Bull brand. We’re proud to have played a part in powering India’s breaking scene, one cypher at a time.